Smoking is one of the main causes of serious illness and early death, both across the country and here in Oxfordshire.
We’re updating our Oxfordshire Tobacco Control Strategy for 2026–2030. This new version builds on our previous work and sets out what we plan to do next.
Our main goal is to make Oxfordshire a smokefree county by 2030. That means reducing the number of people who smoke to less than 5% and helping everyone live healthier lives without the harm caused by smoking.
The strategy sets out the key areas we’ll focus on and the targets we want to reach. It also shows how different organisations will work together to make this happen.
Our priorities
To help Oxfordshire become smokefree by 2030, we aim to:
- Reduce rates of adult smoking to below 5%
- Reduce smoking among people with long-term mental health conditions to below 15%
- Reduce smoking among routine and manual workers to below 10%
- Reduce the percentage of women who smoke during pregnancy to below 3%
- Reduce the percentage of children who smoke regularly in year 11 to below 2%
To reach these goals, we’ll focus on five main areas:
- Working in partnership
- Preventing uptake
- Supporting smokers to quit
- Creating smokefree environments
- Regulation and enforcement
Each year a detailed action plan will be developed by the Tobacco Control Alliance to guide this work.
Tell us what you think
We want to hear what you think about our draft strategy – its goals, priorities and objectives.
Your feedback will help us to know if we need to make any changes to the draft strategy before it is agreed.
Please read the draft strategy before filling out the survey. You can find it in the documents section of this page.
The survey is open until midnight on Sunday 10 August 2025.
This survey should take between 10 - 15 minutes to complete, depending on what you’d like to tell us.
What happens next?
After the consultation closes, we’ll look at all the feedback and use it to improve the strategy. The final version will go to the Health Improvement Board for approval, with implementation in November 2025.
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